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How we built ChatGPT’s novel ad stack for user trust and relevance

Zac Boring October 21, 2026 1 min read
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Key takeaway

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

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From OpenAI Blog

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

Read the full article at OpenAI Blog →